When I see a ‘threat’ like the following one, I immediately suspect something not quite ‘kosher’ with the situation…..

All Muslims? Just who do these people think they are speaking for all Muslims?

And when FaceBook DID block the page did they boycott as threatened? NO….. they opened a new page. This ‘game’ has gone from Pac Man to Star Wars…. definitely not something to take seriously and definitely not the sentiments of All Palestinians or All Muslims….. seems more like another Hasbara false flag being raised to discredit the efforts of the real struggle.

Just my two cents….


What is meant by Hasbara?

The truth does not need hasbara
by Sonja Karkar  

Hasbara is the Hebrew word for “explanation” and is used by Israel and its supporters to describe their efforts to re-shape public opinion and build up Israel’s image abroad.  In fact, it is simply a euphemism for propaganda.

Israel’s recent attacks on Gaza and the shockwaves reverberating around the world from the extent of its savagery has caused a drastic re-think in Israel of how to shape its image in the wake of such sudden uncensored exposure.  There was no doubt that Israel had a public relations disaster on its hands and spokespersons appeared almost robot-like as they tried to make their carefully crafted hasbara credible against the images emblazoned on front pages, the nightly television news and the spread of YouTube videos capturing the sickening detail of the death and destruction that Israel’s military arsenal rained down on the Palestinians.

Israel thought it had learned from its 2006 scorched-earth bombardment of Lebanon when it was having to explain away attacks on UNIFIL observer posts, Red Cross ambulances, TV transmitters, mosques and civilian areas.  This time, it calculated, no effort or expense would be spared to anticipate criticism and challenges once the military machine rolled into Gaza.  Eight months earlier, Israel had set up a National Information Directorate, which coordinated messages locally and around the globe.  By the time the bombs were falling, Foreign Affairs ministry spokesman Andy David told Forward “the aim is to change the reality.” (1)    Such similar newspeak employed by a letter writer to The Guardian had Israeli Professor Avi Shlaim responding and calling it “truly Orwellian”.(2)

It seems Israel is the victim of its own chutzpah, so used is it to believing that it can fool all of the people all of the time. The reality which Israel faces  is the awakening of consciousness in a new generation increasingly used to living in multi-cultural societies in which racism is politically incorrect, if not actually eradicated. Controlling and manipulating the mainstream media is one thing, but the soft power of internet use in individual hands is almost impossible to control.  Aware that it is in danger of losing public opinion, Israel is spending some of its Foreign Ministry budget this year to establish a team of talkback writers who will flood the websites with pro-Israel messages. Ilan Shturman who will supervise the “Internet Combat Campaign” says that “the internet is an arena in every way in the Israeli-Palestinian conflict, and we must act here or otherwise we lose.” (3)

Every possible method of communication has been in play with teams of spokespeople, bloggers and diplomats all relaying the same message.  None of that helped though, as the number of dead rose dramatically over those three weeks in January and especially when some 40 Palestinian civilians were virtually obliterated in a school compound.  Israel’s hasbara became meaningless as thousands of images of human suffering flooded cyberspace.  Even CNN anchors were shocked into admitting that Israel had broken the ceasefire, and the normally pro-Zionist Time magazine published a front cover showing the Star of David overlaid with barbed wire and the heading “Why Israel Can’t Win”.(4)

Israel had barred international journalists from the Gaza Strip, but the truth got out from that besieged stretch of land anyway.   Palestinian journalists, bloggers and eyewitnesses inside Gaza found themselves inundated with requests for stories and photos and the electricity restrictions imposed by Israel on the beleaguered population only served to heighten the drama as reports were dashed off before power cuts intermittently interrupted communications.

Whatever the pros and cons of the internet’s Facebook, YouTube and now Twitter, in this case, these networks had a way of exposing the truth that trumped the most artful sophistry as Israel’s propagandists found out to their chagrin.  For all the successes on Facebook of QassamCount which allowed some 70,000 members to get updated messages on where rockets landed in Israel (5)  and the 76,000 members who joined the I support the Israel Defense Forces in Preventing Terror Attacks from Gaza group, (6)  it was the appeal to users to support the Palestinians in Gaza that saw the biggest response with over 531,000 signatures. (7)

Never before has the world been more available to the Palestinians.  If Israel can use Facebook, YouTube and Twitter, so too can the Palestinians and their supporters.   The internet is the perfect medium for Palestinian stories, photographs and videos and the place to network a global movement against Israel’s lies and disinformation.  Already, the increasing acceptance of Palestinians into social circles and communities when Palestinians were once barely recognised, has Israel so worried that it has even set up an international educational organisation – StandWithUs.com – that is disseminating information in schools, universities, churches and libraries and facilitating conferences and missions to Israel.

But, people are not buying Israel’s narrative like they once did out of guilt for remaining silent during Hitler’s genocide against the Jews of Europe. Nor are they attracted to the pioneering image that had Jews and non-Jews spend time on a kibbutz in search of some socialist utopia. Under-estimating people’s intelligence and ability to make their own judgments on issues is a common error in this era of instant news and knowledge on tap. Israel’s hasbara worked in the past because people generally could not be bothered looking for alternative views.  This phenomenon was observed by economist and social theorist J A Hobson in the editors of jingo journals writing on the Boer War who “felt quite safe in continuing to repeat the most audacious falsehoods long after they have been exposed, simply because they knew that their readers, though perfectly aware that journals existed which gave another side, would not look at papers which opposed the war.” (8)

However, information today is no longer something for which we have to go looking and it is very difficult to ignore a truth that is self-evident.  That is precisely where new technology has been able to turn public opinion even amongst people who have the greatest affinity with Israel.  It is why we are seeing so many Jews worldwide speaking up against Israel’s apartheid policies and practices.

People who accept Israel’s unbridled use of military power are being dishonest if they choose not to see the Palestinian narrative.  Whether out of expediency, empathy with Israel, or still clinging to the last vestiges of imperialism, they have compromised themselves and the very way of life they claim to defend if they do not make an informed judgment.

The genie is out of the bottle and governments may try to force it back in, but instant information is too alluring for people to accept a return to life without it.  No matter how sophisticated Israel’s information technology or how slick its public relations, Palestinians and their supporters have a chance now to even up the score in the public opinion stakes.   Unlike the Israeli government-funded hasbara brigade, people advocating for Palestine do not need to be paid to defend human rights and justice.  Israel may have the military power, but it is unlikely to ever control the “soft” power of truth.

Taken from the archives of Uruknet


  1. mikael said,

    April 1, 2011 at 23:17

    In my nativ country I have whitnesed a slow turn in the Hasbara and their right wing waccoes retorics, they are engaged i a all out war on Muslims and Islam in genneral.
    Every opertunety and fills in whith lies about the Palestinian conflict.
    They have changed tactics.
    Just watsh and see.
    And in just the past days the Libyands are loosing, because USA is changing its mind regarding the Arab people, they are dumping the democratic movment, as we speek, look at Libya, Syria, Bahrain, Yemen, and so on.
    They have started demonting the fight for democracy, they are pushing Al-Queda, Talibanisation, whattever as long its “muslimextremists” just watch.
    They are feeding both sides, they and the Israelis.
    Suddenly the change ariwed.
    What happened, because something is going on.

    I am not afraid of hasbara anymore, they are loosing and their credibilety is ewaporating, day by day.

  2. April 2, 2011 at 20:15

    […] not removing page fast enough Perhaps this ‘American citizen of Jewish origin’ should sue the zionists that probably put up the page in the first […]

  3. April 4, 2011 at 17:26

    […] 3, 2011 at 07:29 After it’s success in raising worldwide controversy over its fabricated Third Intifada Page on FaceBook, Israel now intends to exploit the site to its full extent to […]

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