I don’t know why companies continue to spend millions of dollars on advertising campaigns when just a few choice words will get the ADL to advertise the product for free.
I never even heard of the product involved, but thanks to the ADL it is now a household word in New York, once again proving that you don’t have to be an anti-Semite to be attacked.
‘All I want for Xmas is for the ADL to leave me alone 😉 ‘
“In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday,” Meier said.

‘Hanukkah pricing’ Wodka vodka billboards are anti-Semitic,  ADL charges 

Company bombarded with complaints


ABC News A Wodka vodka ad on the West Side Highway.

Billboards pitching a cheap vodka to New Yorkers were attacked Tuesday by the Anti-Defamation League as anti-Semitic.

The Wódka vodka promotion features two dogs, one in a Santa hat and the other in a yarmulke, and include the message, “Christmas Quality, Hanukkah Pricing.”

ADL regional director Ron Meier said the ad “reinforces anti-Semitic stereotypes.”

“In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday,” Meier said.

One of the billboards along the West Side Highway was taken down Tuesday, after the vodka company Panache Beverages in the Flatiron District was bombarded with complaints.

The company vowed to pull all the ads immediately.

“Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate,” Meier said.

Wódka vodka — which sells for $9 for a 750 milliliter bottle — has a reputation for irreverent ads, including ones reading “Escort Quality, Hooker Pricing” and “Hamptons Quality, Newark Pricing.”

“We’re surprised. We’re surprised people are vitriolically offended by what we’ve done,” said Dale James, co-owner of the vodka company, adding the ads were not intended to be offensive.

“This is a premium vodka, at a value price. That’s all we’re saying,” Dale told CBS Channel 2 news. “It’s all about value and quality.”

He said he’s even gotten death threats over the ads and has been compared to a Nazi.



  1. November 23, 2011 at 07:54

    Maybe they should have put an Indian guy instead. According to Russel Peters, they’re the cheapest. In fact, Jews are like pretty low down on the cheap scale.

    I don’t disgree, seeing how much money Jews would spend on Kosher foods when I used to work in a JEwish area supermarket. And the Bagel shops wrejn’t exactly Tim Horton’s prices for a Bagel and Loks.

  2. Ponce said,

    November 23, 2011 at 17:46

    In the old days it would had been funny but now days those people would rather remain invisible and out of peoples mind….or in other words, they would rather remain behind the curtain.

  3. amerikagulag said,

    November 23, 2011 at 17:59

    They’re probably pissed because it doesn’t have the obligatory “U” in a circle. They aren’t getting their cut!

  4. Theo said,

    November 23, 2011 at 18:08

    The response is reflective of a completely delusional group which sees affront where none exists. There is a deep-seated pathology that provides for acts of fraud and criminality, yet viciously defames and slanders in response to criticism or the smallest perceived slight. It is one of many.
    The ADL unfortunately has fallen from the lofty goal of criticizing those acts of virulent anti-Jewishness which would be helpful if actually applied- or applied when they actually existed. The use of the term “anti-semitism” is a misnomer and should no longer be used inasmuch as the vast majority of those who use the term to deflect or cut off legitimate criticism and/or the truth are not a semitic people. The term is discredited. Frank discussions are helpful- hysteria is not.
    That aside, the ADL is said to often work with the FBI to create “false-flag” “anti-semitic” events- e.g., graffiti/swastikas on synagogues and related events which are used to disinform and keep the flock on message by elements of a corrupt leadership. The fact that so many so-called fraudulent “anti-semitic” events, hysterically reported by the corrupt and kept MSM turn out to be commmitted by Jews to evoke sympathy is disturbing to say the least.
    And of course, the FBI is often criticized for its role in fostering “false-flag” terrorism by entrapping mentally challenged children of Arab or African extraction in order to enhance the Islamophobia meme in the media.
    That 911 was a criminal fraud false-flag event that has been used to denigrate the whole Arab community and further the meme (war on terror, Islamophobia) to the benefit of the security theater industry and corrupt leadership elements is noted especially given that Israeli agents are proven to have provided significant support in their role as proxies for that attack on United States citizens.
    All of that behavior of course pails in comparison to the egregious offense by a (goyischer?- if not goyischer, then self-hating?) marketer of grain alcohol who happened to have placed several bottles in a structural framework which evokes holiday candles. How egregious an offense!
    Our admonition is to find some humor, stop the fraud and criminality against the larger community and get a life. If only pills could prevent the madness- unfortunately the healing must come from within.

  5. Walter said,

    November 23, 2011 at 19:15

    The sight of a “star of david” is OFFENSIVE. It brings to mind the GENOCIDE and WAR CRIMES bragged about in the “bible” and the CURRENT crimes against Palestinians.

  6. Jolly Roger said,

    November 23, 2011 at 23:47

    I’m willing to bet the owner of the vodka company (or their ad agency) is Jewish, and probably one of the ADL’s biggest donors. And I”m sure they’re selling a lot of vodka right now.

    This is no accident.

  7. November 24, 2011 at 05:05


  8. Doug from NH said,

    November 24, 2011 at 14:48

    I remember back in the 80’s there was a car dealer in Denver, Colorado that has a full page ad, “It’s Hanukkah in July — you don’t have to be jewish to get deals like these”. Boy what a sh-t storm that created, but it was OK to have sales “Christmas in July” in the same paper.

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