SODASTREAM GOES FLAT DUE TO BOYCOTT

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Good news from Omar Barghouti

SodaStream share price drops 14% in first quarter 2014

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So much for the Scarlett “charm,” SodaStream’s millions spent on propaganda and PR, and its lies about BDS not affecting its performance…. This may go down as one of the worst corporate PR campaign of all times!

 

As the article below mentions, “SodaStream surely didn’t want customers debating the Israeli-Palestinian conflict while brewing up carbonated canisters of cherry cola. Although the West Bank factory has existed for years, the Johansson deal pushed it further into the spotlight.”

 

Corporations operating in Israel’s illegal colonies or otherwise profiting from Israel’s occupation and violations of international law are starting to pay a much heavier price for their complicity in human rights violations. This is now an indisputable fact.

 

Are G4S, CAT, Volvo, Hyundai, Ahava, Mekorot, Mehadrim, Israeli banks and the rest of complicit companies getting the message?

 

Omar

 

 

http://www.fool.com/investing/general/2014/04/02/3-consumer-stocks-investors-returned-in-the-first.aspx

 

SodaStream’s (NASDAQ: SODA  ) 14% share price drop came from a new competitor and a public relations disaster.

SodaStream’s competition brews as controversy bubbles 


SodaStream hired Avengers star Scarlett Johansson as the company’s first celebrity spokesperson and the actress starred in a cheeky “banned from airing” Superbowl commercial. However, the partnership took a complicated turn in the press after Johansson’s role as an ambassador for Oxfam — a global poverty and human rights charity — led to questions about SodaStream’s large factory in the controversial West Bank. Johansson stepped down from Oxfam and stayed with SodaStream.

Personal political beliefs aside, SodaStream surely didn’t want customers debating the Israeli-Palestinian conflict while brewing up carbonated canisters of cherry cola. Although the West Bank factory has existed for years, the Johansson deal pushed it further into the spotlight.

5 Comments

  1. Winslie Gomez said,

    April 8, 2014 at 12:10

    Reblogged this on HAPLOGROUP – bit that makes us human. and commented:
    #BDS SodaStream

  2. April 8, 2014 at 17:38

    […] …read more […]

  3. Zax said,

    April 8, 2014 at 17:51

    Price check the SodaStream machine, after syrup and those expensive co2 bottles, the cost is beyond any savings. PLUS …. Every SodaStream flavor is loaded with ASPARTAME which is VERY bad and actually causes you to eat MORE. Read the ingrediants ………..

  4. Schlesinger said,

    April 8, 2014 at 20:26

    Just 14 % down? Hope it will go down the drain 140 %, and with it ms. Johansson, whom I, btw., adore for her play in Lost in Translation. What a shame.

  5. April 8, 2014 at 20:27

    […] Offenbar hat der Aktienkurs von SodaStream nennenswert […]


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