Their work is done …. time to move on
Originally I was going to headline this post A SMALL STEP FOR MAN, A GIANT LEAP FOR MANKIND …. AN EVEN GREATER LEAP FOR THE BDS MOVEMENT.
I must say that when we call for a boycott of companies situated in the Occupied West Bank we are calling for a boycott of the occupation itself. It is not our intention to put these companies out of business, just to get them out of lands that do not belong to them or Israel.
In reality, the workers of SodaStream are victims of Collateral Damage in our ongoing war against the occupation. The workers of the plant involved, both Israeli and Palestinian have our sincerest wishes that they will soon find suitable employment elsewhere … they were certainly not our target.
Leah, a Jewish worker, and Nidaa, a Palestinian from Jericho, at the SodaStream factory in Mishor Adumim. Photograph: Heidi Levine/Sipa/Rex.
SodaStream gives the following reason for the closure of their plant; Sales of SodaStream’s soda machines have been weak in the United States as consumers in the company’s biggest market opt for healthier drinks such as juices and teas over sodas.
No mention of the fact that their company has been the number one target of the BDS Movement over the past year or so. Obviously consumers in the United States are opting against the occupation which is definitely unhealthy!
Similar protests to these were held throughout the world on a regular basis
Below is a Reuters Report on the situation. You will notice that there is no mention the role that our Movement played in their decision. They are obviously proud losers, when in reality the workers involved are the true losers. There is also no mention of them in the report.
Despite the outcome of this, our efforts will continue globally to boycott the occupation until it ends!
SodaStream Will Shut West Bank Factory
Onetime Start-Up Nation Star Cuts Costs Amid Financial Woes
SodaStream, the Israeli at-home soda machine maker, is closing its controversial West Bank factory as part of a cost-cutting campaign amid poor financial results.
The beverage machine maker cut its 2014 revenue and profit forecasts after reporting a sharp drop in third-quarter earnings and said it would restructure to spur a return to growth.
Sales of SodaStream’s soda machines have been weak in the United States as consumers in the company’s biggest market opt for healthier drinks such as juices and teas over sodas.
“Our third quarter performance was pressured by challenging selling conditions for soda makers and flavors primarily in the U.S.,” Chief Executive Daniel Birnbaum said, adding that performance outside the United States was mixed.
Birnbaum announced a “comprehensive growth plan” meant to return SodaStream to profitable growth.
As part of that plan, the company said it would be shutting down and relocating operations from two facilities into a new plant. It would also discontinue certain beverage makers and flavors at a cost of about $20 million to the company.
The financial impact of those two moves will be spread out from the fourth quarter into 2015.
“We are fully committed to getting the company back on track,” Birnbaum said.
It was reported in July that SodaStream was in talks with an investment firm to be taken private in a deal valuing the company at $828 million.
SodaStream’s shares received a boost last week when it said it would sell some PepsiCo Inc brands such as Pepsi Homemade, that are not sold in stores in a limited test.
SodaStream said third-quarter revenue was $125.9 million, down from $144.6 million a year earlier. net profit was $9.5 million versus $16.4 million a year earlier.
The company lowered its forecast for all of 2014, saying revenue was expected to decrease about 9 percent from $562.7 million in 2013, and profit was expected to drop about 42 percent from $42.0 million in 2013. Previously the company had forecast a 5 percent drop in both revenue and profit from 2013.
Related post from the JTA
Boycott Israel Activists Claim Credit for SodaStream Factory Closing
Company Points to Fizzling Profits in Cost-Cutting Move
The Israeli firm SodaStream, which has been a target of the Boycott, Divestment and Sanctions movement, is closing its West Bank factory — and anti-Israel activists claimed credit for forcing the move.
The company, which makes home soft drink machines, made the announcement about its Maale Adumim facility on Wednesday. It also said that its third quarter sales had dropped 9 percent.
SodaStream said that closing the West Bank factory would result in a $9 million savings in production costs. A second factory in the Galilee also will be closed.
CEO Daniel Birnbaum said in September that the decision to shut down the West Bank factory would be based solely on economics.
The operations from the two plants are slated to be relocated by the end of 2015 to a new facility in Lehavim, a Negev community near Beersheba in Israel’s South. The company will receive a government subsidy for its operations in the new plant. The Lehavim plant is expected to employ a significant number of Bedouin Arabs.
Birnbaum told The Associated Press that the company is working with the Israeli government to secure work permits for its Palestinian employees from the Maale Adumim factory so that they can work in the new plant.
The company also has a plant in Ashkelon and 20 others around the world. There are currently about 1,100 employees in the Maale Adumim plant, including 850 who are Arab-Israelis or Palestinians.
SodaStream was at the center of controversy following the signing of actress Scarlett Johansson as a spokeswoman and the ensuing furor over its West Bank factory. Johansson resigned as a global ambassador for Oxfam over her position with SodaStream.
“We have witnessed a tremendous growth in boycott, divestment, and sanctions (BDS) efforts this year to pressure Israel to ends its denial of Palestinian rights,” Ramah Kudaimi of the US Campaign to End the Israeli Occupation, a national coalition of more than 400 groups, said in a statement. “Today’s news is just the latest sign that these global BDS campaigns are having an impact on changing the behavior of companies that profit from Israeli occupation and apartheid.”
Kudaimi said that SodaStream would remain a target of boycott efforts since its factory is close to Rahat, a planned township in the Negev desert for Bedouins, “thus still implicating the company in Israel’s displacement policies.”